I decided on Adobe's Garamond Premier Pro because I wanted to focus on the history and progress of a revived early typeface, and also simply because I like how it looks! I started off by looking at examples of early documents printed in original Garamond:
Noticing that they are primarily in Latin, I decided that my example text and body copy leading sections should be in generated Lorem Ipsum text--acknowledging the typeface's historical roots while making it clear that the text is not meant to be read and understood by a viewer. I also want to reference the justified text settings, hierarchy, and the small captions located next to the text in the margins. These images are the basis of my booklet design plan.
I also looked up information about Garamond Premier Pro and the original designer, Claude Garamond, to use in the booklet's essay:
--http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1737
--http://en.wikipedia.org/wiki/Garamond
--http://typophile.com/node/12481
On to the poster...
I really wish I would have had more time to spend on playing around with the poster over the weekend, but it was a very busy couple of days so this is unfortunately a bit of a last-minute effort. I haven't decided on colors yet, although I know I want to use a tan or cream-colored paper for the brochure and poster so that will play into my color choice. I want to keep the colors muted, because for the brochure I am trying to emphasize the history and classic qualities of Garamond... and then for the poster I want to refer back to its history while also giving a nod to its many contemporary uses! The plan is for the "Garamond" along the right side to go from being sketchy and hand-drawn, to resembling the original metal-cut letters, and finally to the crisp and clean typeface of today. I think it needs some work. It just doesn't grab me at all right now... This week when I have some more time to spend on it I'll probably end up refining or completely changing it. Anyway, here's the quick current version:
We'll see where this goes!
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